Thursday, April 8, 2010 at 11:49PM Travelers came up with a nice campaign here because it leaves you with a warm feeling of protection. This is a effective convergence of brand (the umbrella), message (protection) and tone (friendly and warm).
Thursday, March 11, 2010 at 2:01PM This concept is simple and makes a strong point. Try watching this with the sound off. See if you get it! This is a great test for whether you visuals are working.
Tuesday, March 9, 2010 at 2:21PM In this ad, Expedia focuses on a specific demographic (gals that want to get away) and a simple but compelling ad using blocks and imagery to make their point in a simple, direct and elegant way. What raises the level on this one, is that the images inside the blocks have a magical look to them. The music and VO are solid as well.
Tuesday, February 23, 2010 at 5:20PM Target has the juice. Their ads rock! This shows both strong design elements and a stirring soundtrack. It is worth a look.