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Marcello Martino Creates Style

Peter Dippery — Fri, 11 May 2012 20:19:04 +0000

Marcello Martino is an eyeware deisgner based in London. In this segement we tell the story of how he and Prophet (lead singer for 7Lions) created a pair of customer sunglasses to sharpen the look of the band. Produced and Directed by Peter Dippery for Tencue, Inc.

Audi - Strong Visual Concept

Peter Dippery — Sat, 04 Jun 2011 18:07:14 +0000

Just saw this commerical. The message is simple and the visuals are strong. In a croweded media field, this stands out!

Fun with Markers.

Peter Dippery — Wed, 20 Apr 2011 00:10:10 +0000

AutoCAD 2012 is a highly technical product that is used to create amazing visuals. We thought it would be fun to use simple hand drawn visuals as a sort of counter point.

Produced and Directed by Peter Dippery for Tencue, Inc.

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Great Pitch by Wufoo

Peter Dippery — Tue, 15 Mar 2011 22:19:26 +0000

Introduction to Wufoo Form Builder from Wufoo on Vimeo.

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Peter Dippery — Wed, 17 Nov 2010 03:41:45 +0000

High tech that looks low tech

Peter Dippery — Thu, 28 Oct 2010 02:58:13 +0000

State of the art technique often has a way of looking super modern and a little cold. This ad uses wonderful technique to create a sense of simplicity and warmth even though it is cutting edge. I thought this was very engaging. Your thougths?

What value is at stake

Peter Dippery — Sat, 02 Oct 2010 20:51:33 +0000

Every great story turns on a key theme or value, a great brand is an ongoing story that has evolving values. Recently I have an opportunity to speak with a branding expert at the Siebel Scholars Conference at MIT and we discussed diapers? Well not exactly...I asked her to site and example of a company to watch with regards to innovative ways to build brand; she suggested Pampers...so I checked it out. The Pampers site offers a wide variety of helpful hints to parents hungry for information. New parents eat this stuff up...and Pampers will be know not only as a diaper company but the choice for "smart"parents. What's the value "family", "health" "love"? There are enough interpretations here to reach many audiences where the live. See for yourself!

Scripted or unscripted?

Peter Dippery — Tue, 14 Sep 2010 20:35:19 +0000

Coke recently posted this great video segment which uses hidden cameras to capture a moment of magic: young kids (in a dorm..I think) experiencing a windfall of drinks and snacks. This is a clever approach which positions Coke as playful and in tune with the culture. These kids where having fun with their product...and they got it on film. That's gold baby.......pure gold! Have a look and let me know what you think.

Limelight is on the move...

Peter Dippery — Thu, 19 Aug 2010 13:47:30 +0000

Hey storytellers....I think Limelight is an interesting company to watch in that they are on the forefront of new media distribution. The developments in this industry will likely shift the way we tell business stories. There will be an increasing need to be able to measure a stories ability to stimulate interactivity. Read more here.

The Power of Viral Video - Old Spice?

Peter Dippery — Mon, 19 Jul 2010 21:23:44 +0000

Every company would love to have the success that Old Spice is having right now. They have taken a stogy old brand of cologne, that my dad wore 40 years ago, and created a bona fide internet sensation (nearly 10 million views). This last week Old Spice had four spots in the top 10 "brand-driven ad campaigns". How do you create a winner like this? No idea. How do you create a band like "The Beatles"? There is a lot to be said for timing.

However, the agencies choice to interact with it's internet audience by having the character respond to emails on camera is sheer brilliance. It will be interesting to see how this unlikley popularity converts to units sold. I will post as soon as I get the data....for time being, enjoy the antics of this great character.